The Little Secret
An inside joke, wrapped beautifully.
$29
- 3 contributors
- Up to 10 photos or videos
- The emotional reveal: stories, photos and letters
Before the
Bride
The friends who knew her before the dress.
A private, funny, and heartfelt collection of stories, photos, and memories from the people who knew her before “I do.”
Private link. Her people need no account. You approve everything before she sees it.
What ends up in it
Everything her people still have.
The photo her sister has never posted. The story her college roommate tells at every table. The letter her mother has been writing since the day she got engaged. It arrives the way it lives — loose, out of order, in ten different handwritings.
Three moves, and one of them is waiting
All you actually do.
You start it, quietly.
Pick the date you want her to open it. She never gets an email, a notification or a hint.
Her people fill it.
You send one link to the bridesmaids, the cousins, the work wife, her mother. They answer on their phones, in their own words, whenever they get a minute.
She opens it, once.
You read everything first and cut anything you want. Then it goes to her — at the shower, the bachelorette, or the morning of.
Create her experiencePrivate link. Her people need no account. You approve everything before she sees it.
The reveal
Funny first. Then the part that wrecks her.
She opens it on her phone at the shower, the bachelorette, or the morning of the wedding. It starts with the embarrassing photos and guess-who games — and ends with the letters she’ll read for the rest of her life.
See the whole thing, card by card →Choose her experience
How many of her people are we talking about?
Enough room for the people who really know her.
The Full Files
The whole friend group, on the record.
$59
- 5 contributors
- Up to 30 photos or videos
- The full digital reveal: games, stories, letters
- Room for the whole group
The Whole Story
Everyone who ever loved her.
$99
- Up to 10 contributors
- Unlimited photos and video
- The full digital reveal: games, stories, letters
- First in line for the printed keepsake (planned)
One-time payment. No subscription. Contributors always free.
Planned for launch: the printed hardcover and the group gift fund. Neither is on sale yet; every price above is for the digital experience.
After the wedding
The night is digital. The memories don’t have to be.
Turn everything they submitted into a hardcover keepsake, designed from her reveal page by page.
- Designed from her actual reveal, page by page
- Extra copies for the people who will ask — moms always do
- Optional. The digital experience stands on its own
Planned for launch Not on sale yet. The digital experience stands on its own.
Optional group gift fund Planned for launch
The honeymoon fund she doesn’t know exists.
While her people add memories, anyone who wants to can quietly add money too — in the story or not, as many people as you like — before she has any idea there’s a fund at all. It stays invisible until the reveal, when it lands as one last surprise.
“I laughed, I cried, and I can’t believe you all remembered that.”
She’ll keep the dress for a day. She’ll keep this forever.
Ready in minutes. Reveal it whenever you choose.